SEO vs Facebook Ads; Where should you be putting your time, effort, and money into now with marketing in 2022?
With everyone’s face glued to their phones and the amount of information available online, it can be troublesome to know where to be allocating your efforts. Which one will work better for you, is it advertising with Facebook or putting in all the effort for SEO. Let us find out which one will work for you and why will it, but first let’s take a look at some stats on both SEO and Facebook ads
This applies to all business-related marketing from manufacturer strategies to service providers.
Facebook Ads Statistics
Facebook is a business, and it has that one goal in mind. They want you to be spending your money on its ads to reach your followers. For businesses, the organic reaching of followers has dwindled significantly over time. If you want to reach all your followers on Facebook with your business profile, you would have to push the post for more views, engagements, or to get any interactions. Some of these statistics may surprise you.
- As of 2019, 60 million local business pages have been created.
- 51% of millennials can’t go 5 hours without checking Facebook.
- Of all the time spent on mobile devices, 58 minutes of it is spent on Facebook.
- On average, people access Facebook about 8 times each day.
- The average cost of a click is $1.70 and for a customer to take action is $18.69
Now let’s take a look at the stats SEO has
SEO Statistics
For those who don’t know, SEO stands for search engine optimization. That means taking your website and making it, so search engines like Google will be able to read, assess, and provide quality information to its users. in business terms, that’s getting you to the first page of Google in the first spot for specific keyword searches.
- 93% of online experiences start with a search engine.
- 81% of people perform some type of online research before making a general purchase.
- 75% of people never scroll beyond the first page of search engines.
- 61% of internet users do research on a product online before making a purchase.
- 70-80% of people overlook paid search results, preferring to only click on organic search results.
- 72% of customers who perform a local search visit a store within 5 miles of their current area
- 88% of consumers trust online reviews as much as they trust personal recommendations.
- 78% of location-based mobile searches result in an offline purchase.
- 40% of eCommerce sales during the 2018 holiday season came from a smartphone.
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Pros Of Facebook Ads
The pros of Facebook ads are, you’re able to build branding and have a customer take action right there and then. You are able to reach a wide variety of people with little effort and spending limit. When somebody leaves your website, Facebook ads allow you to retarget them with odds of your choosing—giving you the chance to retain a customer that you may have lost.
Cons of Facebook Ads
So many people are using Facebook ads to grow their business and are super successful in doing so. What are the cons you may ask? Facebook has created a user-friendly interface on the front side that will allow you to create your ads. You most likely will waste your dollars by doing so. I like to compare it to someone who has played an instrument for a long time. They become excellent and professional on that instrument. Facebook is given you the musical instrument and asked you to play. It won’t sound good at all, but you try it because so many other people have been successful using it. You run the ad and get nowhere and spend money with no results.
Pros of SEO
The pros of SEO are you get to be at the top of the search engine when people are searching on Google and Bing. That means is people are going to your business first or calling your business first. It doesn’t guarantee that you will get the customer, but they will be looking at you before your competition.
People tend to have done all the research and are looking for that service. Either that or they are trying to find something that will fit their needs. You don’t have to spend time trying to convince them they have a problem they’ve already understood that there is a problem and want to solve it.
With the correct SEO specialist, your website will also load faster, giving your customers a quicker experience and lower bounce rates. Bounce rates are when a customer comes to your website and doesn’t take other action ( going to another page).
Cons of SEO
SEO tends to be more expensive and takes a little bit longer to get results. It’s something that is very challenging to do on your own and takes an extremely long time to learn. Not everybody who says they are an expert at SEO is. You need to be careful about who you choose. The biggest Con, in my opinion, is the fact that it takes 3 to 6 months to see any real results, but once you see the results, the revenue can be incredible.
SEO vs Facebook Ads; Which one wins and which one loses?
The winner of this one goes to SEO. The main factor in this decision is the time it takes to achieve results, the amount of money spent to get those results, and the outcome when you are on the first page of Google. I recommend both methods with all my clients as you can create brand awareness with Facebook ads and get quick sales. If it’s one thing I’ve learned through the fast sale is never as good as the long sale.
Which Approach Works The best?
The best approach would be to start an SEO campaign and have a Facebook ad campaign going at the same time. You’ll get the results you’re looking for immediately with the long-term effect. Running both is a higher cost approach, but it outweighs the cost. Clients ask me all the time how much do I need to be spending to get results. That’s what it comes down to, right? You want your money to work for you. It should be working for you, and if it’s not, it might be time to rethink your approach. The clients who spend more money have better results and are happier. Those who want to go the cheaper end $100-$200 get upset because that money never did anything for them.
They lost money for one reason. The business wasn’t ready to run ads because there are holes in their business/ message. Everyone wants to get the sale first and fill in the void later.
What if I’m tight on money?
The question I get a lot is, where should I spend my marketing money if I don’t have a lot of money? I do not recommend spending money on Facebook if you are not running a full campaign marketing plan. I would invest that money into SEO.
You may want to get that quick sell in by leaning towards Facebook, but by investing it in SEO, it will have a more prolonged effect than it would with Facebook.
There are plenty of people who do just spend money on Facebook and don’t do SEO. But they tend to spend a lot more on ads than they would on SEO.
Want To Get A Full Stacked Marketing Agency Without The Up Front Cost?
A new High-value approach To getting the marketing you want without paying for anything out of your pocket upfront, increasing your revenue and profit while everyone else goes with agencies that take money upfront and produce no tangible results!
Why SEO Beats Paid Ads
With the technology available today, there are multiple ways to drive traffic to a website. There are Google Ads, Facebook Ads, Linked In Ads, Yelp, and much more. With so many options, people are selling 101 ways to drive traffic and results. Some of these options work well, but for others, it’s just a system that flushes away money with ads that don’t produce results. The end game, after all, is to obtain results. SEO (Search Engine Optimization ) works better than any other traffic source out there because it specifically targets customers searching for what you offer and has the lowest bounce rate.
Traffic Is typical Better
A bounce rate is when a user navigates to a website but doesn’t stay. It typically occurs when a user did not find what they were looking for. SEO combats bounce rates by improving content quality among other things. Content is a big conversion point in SEO because it is targeted to fit the right audience which in turn will help them stay on a website longer. The average bounce rate of all the websites Blanc Ideas has completed SEO for is 35%. Compare this to ads that have an average of 75-90% bounce rate. That is a big gap on users staying on your website!
91% of businesses utilizing SEO services saw an ROI. Only 9% didn’t. These numbers blow out the competition with ads in terms of bounce rate and growth. When calculating the dollar amount of what it costs to acquire new customers, ads can get expensive. If this is a monthly cost, it makes more sense to invest in SEO because it is the best possible choice.
Speed Optimization
Included in most versions of SEO is some type of speed optimization. It has a big part in deciding the bounce rate and how users interact with websites. As an example, you find a mobile website takes 10-15 seconds to load. Most users will hit that back button or navigate away before the site has a chance to load. In order to capture users, a website needs to load quickly. At Blanc Ideas, we work to make your website optimized on every respect, not just for search engines.
If you combine SEO with Facebook Ads and Google Ads it can produce a ton of results!
There you have it SEO vs. Facebook Ads. Visit us to find out more about SEO and Web designs
95% of all website traffic starts with a search engine (google). With 96% of Americans shopping online and admit that search engines influence their purchasing decisions just shows you that SEO is a vital part of your website and business.
Need your website checked out? Call 435-770-7683 or leave a comment below with your website link.
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This blog about SEO Vs Facebook Ads has helped me a lot.
Kiss you All!
Having a balance between SEO and Facebook ads is a good strategy.
Quality SEO helps increase your overall brand. When people search online for your type of business, and your website pulls up high in the search results, it builds your businesses up as an authority.
This is a brilliant post, thank you for sharing these great tips. I think you are right with seo vs facebook ads. I am sure many people will come to read this in future. Thanks for this wonderful content.
I really loved the article as this has given the real insights about long term and short term goals. If a person is interested in getting quick results and has a budget, I think he can start going for ads immediately provided the products and services as per user’s expectations. To get long term results, SEO deserves to get a trophy.
Thank you for sharing the article!
Great information must spent time to to know about seo while paying so much money on ads
It’s a nice balance, and most people can’t do it because they just focus on spending all their money on ads but eventually, you’ll want to stop spending so much on ads, and that’s where SEO comes in. Thanks for the comment.
Dear blancideas.com webmaster, Good to see your posts!
Dear blancideas.com webmaster, Your posts are always well-written and easy to understand.
Interesting topic! With so many options for digital marketing, it’s crucial to understand where to invest your resources. Looking forward to seeing the comparison between SEO and Facebook Ads and finding out which strategy might be more effective for different goals. 📈💡