5 Shifts Roofers Are Making To Double Their Income Without Working Any Additional Hours
Did you know that the average roof contractor only makes $70,000 a year with the low end of the industry at $50,000? There is no reason why you shouldn’t be making $200,000 + a year owning a roofing business.
So how do you make $200,000 plus a year in the roofing business? I’ll go over a 5 step plan, you can implement it into your company to start getting more customers and charge higher prices.
Building A line of Customers With Out These Companies
Are you using Angie’s List, Thumbtack, or Home Advisor where the average roofing job is between $1,500 – $8,000 depending on the size but wanting to win jobs with the pricing of $9,000 – $15,000. These sources benefit 2 people, the owner of the website and the homeowner. These types of sites don’t have the contractors’ best interest in mind. They stack you up against every other roofing contractor in the area. The type of people who use these sites to find a roofer are looking for the lowest price. Instead, start driving direct leads to your company. Customers will convert at prices you want to charge. They wont be able to easily compare you vs everyone else. Eliminating the search for the lowest bid. Allowing you to nurture the lead and turn that customer into a higher paying client. .
Let Your Customers Do The Work & Get More Money For It
One of the most powerful tools you can have is a referral source. Here are some stats on how having a formal referral program will help increase sales.
Referral leads convert 30% better than leads generated from other marketing channels.
83% of consumers are willing to refer after a positive experience—yet only 29% actually do.
Only 30% of companies surveyed have a formalized referral program. Only 22% effectively scale their programs
When referral tools are used, companies are 3x more likely to accelerate referral generation and conversion.
Yet with all these stats, companies continue to neglect a formal referral program. Saying to a customer we pay for referrals you send our way isn’t a formal program. Which most roofing companies do. Having the right referral program in place can help incentivize others to do your marketing for you and make your sales process streamlined. Your referral system doesn’t just need to be with customers that you help either. Establishing partnerships with local communities will secure more high paying clients.
Building Social Proof And Your Credibility
When hearing Social proof people think you need to have social media accounts and that is good enough. That you need to post and talk about how to do a roofing job because you are the expert. You want to show others that you know how to do roofing better than anyone else. This is awesome if you want to teach others how to become a roofer. It will only attract (Do It Yourself) DYI people. Instead, use social proof to build your companies credibility. I’m talking about the word of mouth on the internet. We all use it. Example, who do you think will get the first phone call? Roofer Joe with no reviews or Roofer bob with 15 + 5-star reviews? We all do it when we shop online. Check the reviews and see what others are saying about the service they provided. 91% of customer will check a companies reputation before the calling or visiting. Building your social proof will tell the client you are worth the price you are asking.
Helping Customers Trust You.
This step is often overlooked or just a simple about us that talks about the company. When a customer calls in and set up an appointment the person showing up to give a bid is a total unknown. This an uncomfortable and awkward moment for the customer. For you, it’s an everyday thing but you have just entered into your futures clients safe space and you are a stranger. 92% of Americans say trust plays a role when making a big purchase, and 64% say it’s a factor even in smaller purchases. Make the customer feel relaxed and comfortable with the process and guided them through the steps. Earing the customer’s trust will drop their guard. Show them you are there to meet their needs. Once you accomplish this you will earn a new customer.
Standing Out From The Rest
How are you differentiating yourself from your competition? Everywhere I look roofers seem the same to me. They clearly are different but every website says the same things. Why are your roofing jobs better than everyone else they have talked to? Why should they choose you over the others? When shopping at a store and you look at a product for $10 next to the same product that is $5 you start asking yourself, what’s the difference about the $10 product. When a customer cant tell they will always choose the cheaper services. To them, they are getting the same thing. This is one reason why most roofers aren’t able to close high paying roofing jobs. You look just the same as everyone else. You truly are different and offer a better service. Time to stand out, offer something unique to your customers and show them you are different from everyone else.
Are you looking for help building a referral network so you don’t have to rely on Angie’s List?
Would you like someone to help you generate a steady flow of awesome customer reviews?
Are you wondering what the best ways are to differentiate yourself from the low-budget roofers out there?
If you’re answering yes to these questions, you don’t have to be working with me, but you should definitely be working with someone.
If this resonates with you, I’m making myself available for a free 30-minute conversation to show you how you can start implementing these concepts into your business.
On this call, you’ll come away with three things.
- We’ll develop a powerful strategy for uncovering new leads.
- How to pre-qualify those leads to make sure you’re only spending time speaking to the right customers
- You’ll come away with new approaches for how to obtain new clients without having to pay for leads.
Schedule Your Call Below!