Having a small local business isn’t easy. You have a feast and the following week is a famine. What can you do that won’t break the bank and is effective in getting your message out? One Solution is google ads.
What is Google Ads, and how can it help your business?
The best way to approach ads is with the idea that they are billboards. That’s what they are, after all. An internet billboard that you can tell what type of people you want it to pop up in front of.
Once you can grab the fact that your ad is just a message/awareness, you can start to use it to drive business your way effectively.
1. How Can You Use Google Ads As A Small Business / Local
Now that we understand that any ad you run is a billboard or a tv ad for videos let’s dive into how it can help you.
If you don’t understand your target market, you can get a free guide here.
Once you understand your target market, you can set parameters to tell the ad how to act and when to show. Let’s say you have a restaurant and want the billboard only to show ads during dinner to people who like food pages/websites and only those who can afford an expensive meal. With ads nowadays, you can do just that.
Have you ever been talking about something, and suddenly, you’re getting ads for that? It’s because of the targeting. And you can do the same for your business.
2.What are the Stats of Google Ads for businesses
88% of people who conduct a local search on their smartphone and visit a related store within the week
30% of all mobile searches are related to location, meaning near-me searches
76% of people who search on their smartphones for something nearby visit a business within a day. 28% of those searches resulted in a purchase
The average person sees 5000 ads a day. 97% of people will ignore an ad if it’s irrelevant. However, they’re 2.4 times more likely to click on the ad if it is relevant.
What does that mean for you?
People are online and scanning ads, then clicking on the one that is relevant to them. It’s not about showing the ad as much as possible but showing it to the right people as much as possible.
3. What Are The Cons And Pro Of Running Google Ads
There are two types of Google Ads- Search Network and Display Network.
The search network is where people are actively searching for something, and your ad pops up as a result. The display network is where your ad is placed on websites your target market frequents.
You Only Pay When Someone Clicks: That’s right. You don’t pay for the ad unless someone actively clicks on it and goes to your site.
You’re in Control: You set the parameters of when you want your ad to show, where you want it to show, and to whom you want it to display.
Increases Brand Awareness and Recognition: The more people see your ad, the more likely they will remember it when they need your product or service.
Generates Leads: If people see your ad and click on it, they are interested in what you have to say and want to learn more. You wouldn’t have otherwise had these quality leads without the ad.
Local Search: Get to the top of the Google directory without waiting for all the SEO Work to kick in.
The Learning Curve: Google Ads can be tricky to master. It takes time to learn how to set up an effective ad campaign.
You Need a Budget: Ads are not free. You need to be prepared to spend some money on your campaign.
You Need a Plan: Without a plan or goals, you will not be able to measure the success of your campaign and make necessary changes.
Time-Consuming: Like anything worth doing, running a successful Google Ads campaign takes time and effort.
4. When To Use Google Ads For A Small/ Local Business?
I always recommend running ads. It helps keep you fresh in your customer’s mind since it takes seven interactions with you online before someone makes a purchase.
The answer depends on your business goals. You could run them for a month and change focus depending on your marketing plan.
Or it could be that you want to try them out for a couple of weeks to see how they work before making a more significant commitment.
The most important thing is to have a marketing plan and a budget. Once you have those in place, you can start running your Google Ads campaign and reaping the benefits.
If you want help with your marketing efforts, set up an appointment to discuss in depth a marketing plan, your goals, and how we can help you reach them.
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