The core of eCommerce online marketing starts with the search engine.

Over 50% of all website traffic comes from search results. Ninety-two percent of global traffic comes from Google. And SEO leads account for 14.6% of online sales conversions.

The question is, how do you use SEO to drive more traffic to your website and increase sales?

This article looks at SEO services and their impact on your eCommerce site.

We ask what are SEO services? How do the three types of search engine optimization techniques help your Google ranking? And how much will those services cost and are they worth the money?

Read on if you want to fully understand how SEO can boost your online business. Then turn those browsers in committed buyers.

What Are Organic SEO Services?

The goal of search engine optimization or SEO is to rank at the top of unpaid/organic search results.

Google is the target for most eCommerce websites as it claims 92% of the global search engine market share. They offer two methods for your site to be listed on their search pages: paid advertising and organic search.

getting your website to the top of the page and improving seo

Paid Advertising vs Organic Search

Google uses a service called Pay Per Click (PPC) to let advertisers promote their products and services within its platform.

Google Ads offers any size of business the opportunity to create adverts on Google Search. Companies create their adverts then choose keywords or search phrases for the ads to appear with.

Paid ads appear at the top of the page with the word ‘Ad’ beside them. And advertisers only pay when a user clicks on their link.

Organic search results are also known as unpaid results and unlike PPC you don’t get charged when someone follows your link.

Both have advantages.

PPC ads appear within 48 hours whereas organic rankings can take months or years. Search engine marketing lets you limit your daily budget and you can create multiple campaigns.

Yet, organic search results perform better in the long-run than pay per click.

Between 70-80% of users actively ignore adverts and prefer to click on the free listings. And search engine results drive up to 300% more traffic than social media and other ad sources.

What Are SEO Marketing Services?

To help gain that all-important search traffic, businesses use SEO marketing techniques to rank higher.

Google takes into consideration 200 factors when ranking sites and SEO helps to check those boxes. It involves analyzing and editing the content and structure of your website and how it relates to the rest of the Internet.

What types of SEO services do you need to know? How do optimize your eCommerce site so Google puts you higher than your competitors? Can you do this yourself?

Ecommerce SEO Services, getting to the front page of google for your online store

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Types of SEO Services

There are three categories of SEO marketing services that determine if your website ranks first or fifty-first.

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO

The following section breaks these down. You’ll see three examples of each and learn how they’re required to get ahead of the competition.

On-Page SEO

The term on-page relates to the individual pages on your site and how you can edit them to increase your search ranking.

Try not to fall into the trap of thinking you need to get your website to the top of Google. The goal is to ensure each page of your website is individually ranked and placed high on its own merits.

This is especially important if you sell a wide range of goods or services.

You want your product pages to appear to a targeted audience. Generic visitors won’t stay long and certainly won’t convert.

To do that you need to consider keywords, content, and meta information.


using seo services to improve marketing

1. Keyword Analysis and Optimization

Keywords is an SEO term for search words or what phrases people use when Googling.

Every page on your website needs to include related keywords that reflect the content and intent of that page. For example, if you want the page to rank high for ‘stained glass windows’ make sure to use that phrase in the text.

What’s the best way to include keywords on your pages? How do you know which keywords to choose? Are there any tips or practices you shouldn’t do?

Answering these questions is vital to SEO. And they begin with keyword analysis.

search engine optimization for marketing


Google Keyword Planner Tool

Google has a free app called the Keyword Planner that lets you find the best keywords for your pages.

Enter a phrase and you’ll see how many people really search them and their usage over time. Google also gives alternatives that rank better so you can optimize your marketing phrases list.

However, this is a highly-specialized service.

Getting these keywords wrong could actually lower your ranking! Businesses often use SEO service providers to audit their keywords and create this list for them.

So how do you use those keywords within your content?


2. Content Creation

Once you have your keywords list, you need to add those phrases into the content of each web page.

Start from the top. Ensure your heading <h1> tag includes your main phrase. Also, use it within the first 100 words but only once.

The key is not to produce spam. In other words, ensure your content reads for humans and not search engines.

Good content creation is an art form that hinges on scientific principles. It’s a carefully crafted balancing act. That’s why many eCommerce business owners choose to use a third-party to manage it for them.

improving marketing with seo services

3. Meta Tags

Meta or hidden information gives Google extra content that the normal user doesn’t usually see.

The <title> tag is the most important as Google uses it as the text for its links. The best title tags include the keyword/phrase and a call to action (CTA) to entice visitors to follow the link.

The meta description tag provides the two-lines of text beneath Google’s links. It’s usually created from the tag on your site but the actual content has no bearing on the ranking algorithm.

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Technical SEO

Technical search engine optimization is all about the structure of your web pages. How well do they work and do they provide a good experience?

Google is especially concerned with quality so ensure your site works at a high level to rise up the rankings.

1. Optimized URLs

A URL is the web address of your page and Google prefers a certain format. Like using hyphens to separate words and adding hierarchal structures.

Many eCommerce apps like WooCommerce and Shopify do this automatically. Some require editing to make them optimized and SEO service providers can help set this up.

2. Loading Speed

Google wants your website to load within 3 seconds on any type of device.

Every second counts. The longer your website takes to appear on the screen the higher the chances people will leave.

To combat this, optimize your images and files so they’re smaller.

If your site uses WordPress, optimization plugins like WP Rocket do this for you. Techniques like lazy loading only load images as they’re needed which speeds up your site.

3. Mobile Responsive

The term ‘mobile-first’ aims to let your visitors view and buy from you regardless of their device.

Aim to offer the same buying experience to a mobile phone user as a laptop visitor. Make sure your pages show the content without having to pinch and zoom. Make it easy to browse your catalog and buy within a few taps.

building your website with strong seo

Off-Page SEO

Off-page SEO centers on other people’s websites that link to your pages. They provide a quality score and tell Google that your site is special because a reputable site says so.

The main source of off-page SEO is backlinking but guest blogging and social media are also very effective.

1. Quality Backlinks

Backlinks are web links that point to your pages. And they should be treated as precious pearls.

The best backlinks are ones you don’t need to ask for.

If the content of your pages is good, many website editors will want to share them. They’ll write about your site and link to it which helps provide useful content for their own website.

Natural links are quite rare, especially for new sites. Many businesses, therefore, contact site owners to request these links.

Link-building is difficult and it’s easy to fall into the trap of adding your site to spam lists. Doing that can have a drastic impact on your ranking as Google hates spam so make sure they’re legitimate.

Seeking-out quality links is a vital product offered by SEO service providers. As is guest blogging.

2. Guest Blogging

Remember that Google loves quality content and nothing does that better than a blog article.

Writing on a subject that you know is a great way to promote your brand. Many sites want new content so submit your articles that link back to your pages.

3. Social Media Marketing

Don’t forget to promote your website on social media!

Facebook, Instagram, and Twitter all offer a marketing channel for you to sell yourself. Your eCommerce pages can be highlighted on your social media pages and posts.

Just make sure to keep it fun and in context. You don’t want to annoy your followers. And Google will pick up those links in your business pages.

marketing your ecommerce business with seo services

How Much Do SEO Services Cost?

Every SEO service provider charges according to what you require.

The process usually begins with an audit of your current website. An estimate is then drawn up based on those results.

Providers charge by the hour or day or by the service. Be sure you know what you’re getting and are able to track progress at all times. Metrics are essential, so ask for regular reports.

Start Selling More With Ecommerce SEO Services

SEO services are critical to making your eCommerce website rank on page one of Google. Doing it all yourself isn’t an option. You need a professional with a proven track record of results.

Blanc Ideas is an advanced eCommerce strategy program that increases sales.

Contact us today to find out how we get you the ranking you need while increasing your sales. From creating the right marketing strategy to longterm SEO, we can boost your rankings and your bottom line. We, after all, are a full-service eCommerce Marketing Company, which is our only focus.

E-commerce Marketing 101 Guide For Getting More Sales

E-commerce Marketing 101 Guide For Getting More Sales

Marketing 101, the very basics of marketing and how the basics will move your store toward greater success and increase your product sales. Marketing plans fail when they forget the basics.Most people obsess over the tools they use to help them with e-commerce...

About the Author

Caleb Grant

Caleb Grant is the founder of Blanc Ideas, a digital marketing firm founded in 2015. For the past 5 years, he has been deeply involved with the business owners and is shifting the way his clients think about their online presence as not only a cost-effective platform to reach their audience but also a system engineered to drive measurable business-oriented results.