3x Your Online Sales In 5 Steps
Without Discount Codes.
While Everyone Else Cuts Their Profits With Discounts.
Who is this for? This is for someone who sells golf products, clothing, or golfing gear online with an e-commerce store and is looking to sell your product directly to a consumer.
You have a golf product line that you produce and want to take it to the market and be successful with it. With the internet, you no longer need to be in pro shops or get into sport box retailers. So how do you sell the most products to your customer and repeat that process with your e-commerce store without giving away discounts and coupons?
You need a system in place, and what does that system look like?
The Golf Market
First, let’s look at what the statistics say about the golf market
- It’s expected that online stores will account for 95% of ALL purchases by 2040.
- The current golf industry is worth $84 billion.
- People who play golf have an average household income of $125,000
- The top states for golf are California, Florida, and Oregon.
- Golf products dominated the market with $9.33 billion in 2022.
How can you grab a piece of this enormous market and keep holding it?
You can do it with our Eagle Putt System, which only takes five steps.
Let’s dive into the steps.
Who Am I
Who Am I
Caleb Grant is the founder of Blanc Ideas, a digital marketing firm founded in 2015.
I’ve been helping businesses nationwide grow from start-up companies to $10,000 a month to 2.5 million a year. Using my experiences of being deeply involved with various companies over the last seven years and running 3 of my businesses using the same techniques.
Know Your Customer & Your Offer
Even though your customer plays golf, we need to get niched within this niche.
Some golfers are serious, while others like the game.
Imagine trying to market an item that helps you putt better to someone who 1 putts 95% of the time. They just aren’t going to be as interested as someone looking to go from a 4 putt to a 2 putt.
You wouldn’t want to market golf rain gear to someone in Arizona or Nevada, where it hardly rains. They don’t need the product and have a hard time justifying spending the money on it.
So there are different types of golfers. Some go to the range to be a decent golfer or hit the putting practice 20 minutes before their tee time to ensure they hit their puts. While others show up right before tee time.
Instead, market to golfers in your industry in a way that would speak to them. And the way you do that is by what you are offering them.
So what are you offering your customer?
Let’s look at Titleist . Right now, when we hear that name, we all recognize them as a leader in golf ball and equipment. But when they first came out back in 1932, no one knew what they were or how their product made golf better.
Taylor Made another example of a company we all know what they do and offer but in 1979 they built a driver out of metal wood. When you hit the ball, it sounded different and offered greater forgiveness on mis-hits; The Persimmon Driver. But back in 1979, no one knew what the persimmon driver was based on the name alone. And No one knows what your product does base on the name either.
Your product should solve a problem or fill a customer’s need, and 95% of the time, your product will do that. However, the social norm is to list a product, have some images, and let the customer guess what it does.
Consider your target customer, the perfect golfer; what would they need to maximize their game? Your offer could range from something as straightforward as a golf shoe that provides maximum stability in wet conditions to an all-inclusive package featuring a convenient rangefinder with an integrated ball marker. Create offers specifically tailored for your ideal golfer and watch them take advantage of it!
Take, for instance, a softer putter that prevents golfers from overshooting their putts.
Or clothing That is ideal for fall weather since it keeps you warm while allowing you to hit your full swing.
Or shoes that won’t clump up the grass and will help ensure each shot is clean and consistent.
But when you look just like everyone else, people start to shop based on prices. Lets take 2 gloves that look the same, built the same, but one is $10 more. You are going to go with the cheaper glove because you can’t find out what makes the other one unique. Your customer thinks the same way.
If you think your product doesn’t offer anything different, don’t worry. Chances are it does, You just haven’t explored every aspect yet.
So, the market combats this by Giving discount codes, cutting prices, and offering 10-25% off to get into an email system that only cuts into profits where the customer actually needs to know more information on how you are different and can better their life.
By offering discount codes over and over again you just devalues your brand, whereas information increases its value.
The other way you do that is backed with Social proof, which takes us to our next step.
Building Your Brand to Increase Product Sales and Value
Now that you have a clear image of your target customer and the value of what you are offering them, it’s time to leverage others to promote your product. Leveraging others to increase trustworthiness in your products is key to maximizing sales, even if you don’t have a track record of a highly rated product.
Here are some reasons why its important to build trust with your customer.
- 9 out of 10 people look at reviews before buying a product.
- 49% of shoppers say they trust online reviews as much as personal recommendations.
- Products with reviews receive 3.5 times more conversion than those without them.
- Best-selling products’ have a 4.2-4.7 rating.
On average, only 10% leave a review, so how do you get more than 10% to leave a review? By creating your own personal system to generate user reviews.
Your conversion rate will jump threefold by having a review system and knowing how to respond appropriately to both positive and negative reviews, where 62% of consumers say they will not buy from brands that censor online reviews.
Those who filter their product reviews are only causing harm rather than helping themselves; however, external sources of reviews can be beneficial for those looking into or researching your product.
What I’m talking about is a system that not only inspires people to leave honest reviews of your products but a system where trusted people in the community are inspired to do a review on your product. In a way that showcases to your customer that your offer or product is backed by the support of the community.
Which builds all the trust for when you funnel people into the system.
Funnel People into Your System
There are plenty of ways to funnel people into your eagle putt system.
Undoubtedly, the most celebrated technique for marketing is through ads on social media platforms and search engines. However, many people get it wrong – they run ads without any plan to draw customers in and persuade them to buy their products. Then offer product sales and discounts to get customers to purchase, see a little success, and make that their primary marketing plan.
It’s not the ads that drive product sales- its what you offer and how others respond to it. When people hear positive feedback, they are more likely to purchase in large numbers.
It is a common misconception that running ads will automatically result in sales. People think they need to get their ad before every golfer in the United States – at 23.4 million, that’s no small task! It is essential to recognize golfers are all different, and not everyone will purchase your product regardless of marketing efforts.
Ads are perfect for letting people know what you are offering. If you ever advertised and didn’t see any real results, it’s most likey due to skipping the last 2 steps. The job of the funnel is to get people to your offer.
Rather than expending energy attempting to sell your product to everyone, start by focusing on those who need it most. Lead your ideal customer into your sales funnel and captivate their interest with compelling messaging highlighting how others have found success with the offering and that it lives up to its promises which takes us to building loyalty.
- 59% of American consumers say that once they’re loyal to a brand, they’re loyal to it for life.
- 75% of American consumers say they’re more likely to be loyal to brands that understand them on a personal level.
- 88% of consumers say it takes three or more purchases to build brand loyalty
- 56% of global consumers say customer service is “very important” in brand choice and loyalty
- 61% of global consumers have cut ties with a brand over poor customer service
- Lying about product performance is the top reason customers switch brands
If you aim to maximize your business’s profits, then building a customer loyalty program is essential. As opposed to simply offering discounts on products for customers who spend an amount of money, this approach speaks more directly and effectively to the customer. It’s not only about increasing profits but also about having a system that will cultivate growth in your company.
Cultivating loyalty and reinforcing trust should always be the main prerogative for any business, yet surprisingly it is often overlooked. You’ve worked so hard to acquire new customers – why don’t you make use of that effort by getting them to repeat purchases? As they’ve already placed their faith in your product or service once before, this will undoubtedly become a much simpler process!
Getting Customers to Come Back to Buy
- The dreaded abandoned cart is, on average, left 69.57% of the time
- When on the phone its is 85.65 %
- The number one reason why they are abandoned is the extra cost. Followed by creating an account that is required and slow delivery.
- 39% of Mobile Users abandon the cart due to difficulty entering their personal information.
Imagine that you have spent all this time and effort getting someone to buy from you, and they add the product to the checkout and just leave with the intent of never returning.
Despite needing to understand why customers abandoned their carts, many businesses simply offer 10 – 15% discounts to lure them back. Although this may appear like a simple solution, it suppresses growth and erodes profits since the customer didn’t require any discounts before leaving. It’s essential to identify what caused the abandonment: be it shipping costs or delivery time frames; only then can you provide effective strategies that will guarantee success in retaining these customers.
The real reason why customers decided to abandon the cart is the customer’s inability to understand how your product will improve their life. By answering these questions and concerns or showing them how before they leave the site, customers are more likely to commit to a purchase.
So, people react to this and give a discount code instead of being proactive.
The solution? Implement an automated system that responds promptly with accurate answers, so you’re free from having to address them yourself – leaving you more time for business growth!
You will see improved customer retention, increased profits, and increased product sales by changing your focus and mindset into an automated marketing system tailored to your customer and customer loyalty.
If you find yourself asking…
How can I design an automated system that will help me cultivate my ideal customer base?
Who is my ideal customer and how can I funnel them into my system?
How can I attract customers without having to offer discounts?
I invite you to join me on a phone call.
On this call, you’ll receive three invaluable resources.
- You will gain deeper insight into your target customer and their needs.
- Discover the most effective strategies to build an automated system that caters specifically to your customers, eliminating the need for discounts or promotions.
- Put together a plan you can put in motion immediately that will bring instant results and improved sales performance!
Book your Call Now.